Description
This is a tribute to pharmacists who have been at the service of patients during the pandemic, and a way to raise awareness around the importance of hand washing as a part of good hygiene to help combat the coronavirus. Paper bags used to wrap up medicines in pharmacies turn into soap upon contact with water.
This professional campaign titled 'Papel Clave' was published in Spain in November, 2020. It was created for the brand: CINFA Laboratories, by ad agency: Ogilvy. This Experiential medium campaign is related to the Health industry and contains 1 media asset. It was submitted over 4 years ago by Communications: EVA CERVERA GONZÁLEZ of Ogilvy.
Credits
Advertising Agency: Ogilvy Barcelona, Barcelona, Spain
