Description
Co-op Group, the UK’s largest consumer co-operative, today launches a bold new brand platform and integrated campaign to remind the British public of its origins and values.
Co-op is 180 years old and was the world’s first successful consumer co-operative, and the new campaign and brand platform, ‘Owned By You. Right By You.’ was made in partnership with its creative agency VCCP London.
This professional campaign titled 'Owned By You. Right By You.' was published in United Kingdom in July, 2024. It was created for the brand: Co-op, by ad agencies: Blinkink, Girl&Bear, and VCCP. This 360°, Film, and Integrated media campaign is related to the Retail Services industry and contains 1 media asset. It was submitted 4 months ago.
Credits
CAMPAIGN TITLE: Owned By You. Right By You.
CLIENT: Co-op
ADVERTISING AGENCY: VCCP
EXECUTIVE CREATIVE DIRECTORS: Chris Birch & Jonny Parker
SENIOR COPYWRITER AND ART DIRECTOR: Jason Keet & James Hodson
COPYWRITER AND ART DIRECTOR: Adam Sears & Ben Evans
MANAGING PARTNER: Emma Whitmarsh
BUSINESS DIRECTOR: Victoria Ellis
ACCOUNT DIRECTORS: Ness Burns & Harriet Sweetman
ACCOUNT MANAGER: Harriet Wilkinson
HEAD OF PLANNING: Jenny Nichols
PLANNING DIRECTOR: Nathan Velayudhan
AGENCY TV PRODUCER: Alessia Small
AGENCY CREATIVE PRODUCER: Zoe Bell
DESIGN DIRECTOR: Tom Loach
MEDIA BUYING AGENCY: Carat UK (a Dentsu company)
ACCOUNT LEADERSHIP: Flora Kong & Simon Mayfield
MEDIA STRATEGY: Chris Davis & Lisa Crowther
MEDIA COMMS PLANNING: Kate Burrows & Bella Smith
MEDIA PARTNERSHIPS: Charis Jellett, Claudia Hall & Dania Souli–Vounisiou
DIGITAL MEDIA LEADS: Rebecca O’Mahoney & Rishab Jolly
AV LEADS: Alex Sturgess & John McNamee
DISPLAY/SOCIAL ACTIVATION: Kai Radcliffe, Nina Clark & Abigail Clarke
OOH LEAD: Elizabeth Adcock
PRODUCTION COMPANY: Blinkink
DIRECTOR: Sam Gainsborough
EXECUTIVE PRODUCER: Bart Yates
PRODUCER: Sarah Mavity
DOP: Ronnie McQuillan
ART DIRECTOR: Gordon Allen
STOP MOTION ANIMATOR: Andy Biddle
2D ANIMATION LEAD: Reg Isaac
VFX SUPERVISOR: Stephen McNally
VFX EDITOR: Simone Ghilardotti
POST-PRODUCTION COMPANY: Absolute POST
COLOURIST: Juliette Wileman
SOUND DESIGN: 750mph
SOUND DESIGNERS: Sam Ashwell & Lucas Trigg
MUSIC COMPANY: Finger music
POST-PRODUCTION COMPANY: Girl&Bear Post
POST PRODUCER: Agne Acute
EDITOR: Gus Melton & Tom James
SOUND DESIGN: Sean Mahoney & Stuart Allen-Hynd
GRADE: Syd Harvey
PHOTOGRAPHER: Colin Campbell
PHOTOGRAPHERS AGENT: Gill Turner
BRANDING: SomeOne
FOUNDER / EXEC CREATIVE & STRATEGIC DIRECTOR: Gary Holt
CREATIVE DIRECTOR: Shaun Turnbull
HEAD OF ACCOUNT SERVICES: Beth Baines
DESIGNERS: Lucy Richardson & James Bell
