Description
TPL Opens Doors is an awareness campaign that invites Torontonians back to their branches, and (re)introduces them to all the opportunities, services, supports and experiences that help them read, learn, create and connect.
To highlight these opportunities, LP/AD developed the creative around the copy: “TPL opens doors,” referring to a literal opening of library spaces, but also as a nod to the benefits of TPL’s new and current digital and physical offerings.
The campaign is running in OOH, newspapers, at public transport locations, within TPL branches and online.
This professional campaign titled 'Opens Doors' was published in Canada in December, 2022. It was created for the brand: Toronto Public Library, by ad agency: LP/AD. This 360°, Digital, and OOH Outdoor media campaign is related to the Public Interest industry and contains 5 media assets. It was submitted about 2 years ago by President: Alex Shifrin of LP/AD.
Credits
Advertising Agency: LP/AD, Toronto, Canada
Executive Creative Director: Dmitry Semenov
Head of Planning: Sasha Zaprudska
Account Manager: Jill Campbell
UX/UI Designer: Krishna Shenoy
President: Alex Shifrin
