Description
Working once again with agency Butler, Shine, Stern & Partners (BSSP) and production company 1stAveMachine, ESPN has garnered two gold Clio awards in animation and music and a silver in copywriting for its “One App, One Tap” spot. It is the third in a series that began in 2021 with rapper Chika, followed by the Domino Saints.
The third spot breaks away from earlier versions by featuring the artist beyond the soundtrack with an animated illustration of BIA that speaks to ESPN’s intersection of sports, art, music and culture to reach a younger, digital-first audience.
The award-winning spot features multi-platinum artist and TikTok phenom BIA, as the brand looks to engage the new Gen Z audience. With more than 5.6 million listeners on Spotify and an equally impressive following on TikTok featuring her viral hit “WHOLE LOTTA MONEY,” BIA brought a new original rap (written by BSSP) to life. She kicks things off with, “One app, one tap, so stacked, a whole lotta everything––now that’s facts. One app―rookies makin’ plays you gotta see, Mel talkin’ picks―the draft OG. ‘Thug Rose’ drawing blood in the octa-gon, Knicks fans out here yelling ‘BING BONG!’”
This professional campaign titled 'One App, One Tap' was published in United States in December, 2022. It was created for the brand: ESPN, by ad agencies: 1stAveMachine and BSSP. This Integrated medium campaign is related to the Electronic Devices and Sports industries and contains 1 media asset. It was submitted almost 2 years ago.
Credits
Client: ESPN
EVP Commercial Marketing Networks & ESPN: Laura Gentile
Vice President, Brand Marketing: Seth Ader
Coordinating Director, Music: Claude Mitchell
Senior Director, Brand Marketing: Peter Mulally
Director, Talent Production: Stacey Pressman
Music Director: Kevin Wilson
Manager, Brand Marketing: John Lobo
Marketing Assistant: Lenny Washington
Marketing Intern: Diana Flynn
Sr. Talent Producer: Katie Hennessey
Assoc Producer II: Jon Little
Associate Producer: Cam Gross
Talent Producer: Zuriel Loving
Agency: BSSP
Head of Production: Liz Corsini
Executive Creative Director: Sinan Dagli
Creative Director: Robyn Tenenbaum
Art Director: Kelly Bernard
Design Director: Dennis Remsing
Producer: Mary Ellen Duggan
Head of Strategy: Jake Bayham
Senior Strategist: Adrienne Johnson
Account Director: AJ Marino
Account Executive: Amanda Burtnett
Production Company: 1stAveMachine BA
Director: Diego Berahka
Partner/Executive Producers: Lautaro Brunatti, Sabrina Elizondo
Executive Producer: Marina Cufré
Producer: Toby Rubin-Sowers
Editor: Mauro Caporossi
Designers: Juan Barabani, Nahuel Rollan
2D Animators: Dante Zabala, Patricio Plaza, Matías Petroli, Lucía Vidal, Leandro Feuz
Composers: PIMBA VFX
Color Correction: Anahí Piccinin
Music House: Soup Music
Composer/ Sound Design: Andy Huckvale
Audio Mix: Lime Studio
Mixer: Matt Miller
