Chained, beaten, and in excruciating pain, elephants suffer for our joyrides. Let's end this cruelty. #NotYourJoyRide #PETAIndia
From the desert to the streets, Camels go through infinite agony for our amusement. It's time to stop this. #NotYourAmusementRide #PETAIndia
Overworked and drugged, mules are forced to carry heavy loads beyond their limits. They deserve better. #NotYourLoadBearer #PETAIndia
Description
This awareness poster series, created for PETA India, sheds light on the harsh realities of animal exploitation in India. Each poster highlights the misery of various animals exploited for human entertainment and work.
Concept :-
1. Elephants as Tourist Rides: This poster features an elephant depicted as a tourist bus, chained and wailing in misery. The headline reads, "God didn't create me to be your joy ride," emphasizing the cruelty of using elephants for tourism, where they are often beaten, neglected, and left with untreated injuries.
2. Mules in kedarnath: The second poster shows mules as goods carrier vehicles, reflecting their harsh life in Kedarnath, where they are overworked and drugged to carry excessive loads without adequate rest. The headline, "God didn't create me to carry your loads," underscores their exploitation and the resulting physical toll.
3. Camels as Amusement Rides: The third poster portrays camels as amusement rides, highlighting their plight of being taken from their natural habitats, beaten, and forced to work in extreme conditions. The message, "God didn't create me for your amusement," calls attention to the inhumane treatment and neglect they endure for human entertainment.
This student campaign titled 'Not Born for Your Entertainment' was published in India in January, 2024. It was created for the brand: PETA, by ad school: Viva Institute of Applied Art (Virar). This Design, Digital, and Print media campaign is related to the Education, Other, and Public Interest industries and contains 3 media assets. It was submitted 6 months ago by Durvas Rajaram Rawanang.
Credits
Advertising school: Viva Institute of Applied Art, Virar
