ADVERTISING

Panasonic

No pulling

Agency: Creators Group MAC

Description

In these posters, it appears that actual pieces of tape are covering naked models. Attempting to pull off a piece reveals that the tape is actually printed, just like the rest of the image. The idea leverages the psychological principle that people want to expose that which is concealed, thereby suggesting the benefits of the advertised body shaver and epilator.

This professional campaign titled 'No pulling' was published in Japan in July, 2014. It was created for the brand: Panasonic, by ad agency: Creators Group MAC. This OOH Outdoor medium campaign is related to the Electronics, Technology industry and contains 2 media assets. It was submitted over 10 years ago.

Credits

Advertising Agency: Creators Group MAC, Tokyo, Japan
Creative Director: Yoshio Kameyama
Art Directors: Tadanobu Shimada, Keisuke Tanimura, Atsuhiro Yamamoto, Kosei Ito
Copywriter: Kazuyuki Uno
Photographer: StockPhoto

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