Case Study
Description
To promote and make Kraft's Mac & Cheese relevant to young parents in one of the most stressful times of the year, back to school, we highjacked the ads of stress related products like headache pills or hair loss shampoos. We positioned Kraft's Mac & Cheese as the ultimate anti-stress solution.
https://www.oneclub.org/awards/youngones/-award/34245/no-more-back-to-school-stress
This student campaign titled 'NO MORE BACK TO SCHOOL STRESS' was published in Italy and United States in July, 2022. It was created for the brand: Kraft, by ad school: NABA Nuova Accademia di Belle Arti. This 360°, Digital, and Experiential media campaign is related to the Food industry and contains 1 media asset. It was submitted over 2 years ago by Senior Art Director: Lucia.
Credits
Advertising School: Nuova Accademia di Belle Arti / Milan
Art Directors: Lucia Cerda & Ana Martinez Perez
Copywriter: Biliana Georgieva Stamenova
Editor: Eduardo Festa
Tutors:
Emanuele Nenna
Eleonora Bartozzi
