Description
easyJet has today launched ‘nextGen easyJet,’ a new integrated brand campaign designed to inspire holiday makers and welcome customers back to the skies. Devised by creative agency of record, VCCP London, marks the airline’s first new pan-European campaign since the pandemic began. The campaign is comprised of TV advertising, print, social and digital executions across the UK and core markets in Europe.
As Europe opens up, signalling a return to restriction-free travel, the fresh new brand direction has been inspired by jetsetters’ craving to experience Europe and make up for lost time. ‘nextGen easyJet’ sets out the brand’s ambition to inspire travel and all it has to offer, as well as showing that easyJet is back, better than ever, and is pioneering the next generation of travel for all.
This professional campaign titled 'nextGen easyJet' was published in United Kingdom in March, 2022. It was created for the brand: nextGen, by ad agency: VCCP. This Film medium campaign is related to the Hospitality, Tourism and Transport industries and contains 1 media asset. It was submitted about 3 years ago.
Credits
Agency: VCCP
Creative Director: David Masterman
Senior Copywriter: Pip Bishop
Senior Art Director: Chris Hodgkiss
Agency Producer: Alessia Small
Planner: Stefan Siedentopf
Business Lead: Olivia Packshaw
Account Team: Emma Harvey, Poppy Brookes
Designer: Tom Loach
Media Buying Agency: OMD
Media Planner: OMD
Production Company: Blink
Director: Nick Ball
Dop: Seamus Mcgarvey
Producer: Ewan Brown
Editor: Leo King At Stich Editing
Editing Assistant: Luke Anderson At Stitch Editing
Vfx Post-production Company: Swiss
Colourist (At The Mill London): Matthieu Toullet
Finishing (At The Mill London): Loredana Gangemi
Post-production Producer (At The Mill London): Edwin Elkington
Sound Designer (At Wave): Ben Gulvin
Music Company: Finger Music
Business Affairs: Alexia Collins
