Description
New Property Alert: Town Hall 16
Town Hall 16 is the biggest possible release for Clash of Clans- and its 100 million monthly players have been anxiously awaiting it for a year. If you know anything about Clash fans, you know that they take the game extremely seriously. To them, the game’s basically the real world and its characters are real, too. And since Town Hall 16 is an actual building in the game, we brought it to the real world in a way Clash never has before. We actually listed the video game building as though it’s for sale in reality. Because, hey, this game is reality to its players.
What’d we do? We listed Town Hall 16 on numerous sites around the world.
We even got a real realtor, and a famous one at that, Tony B of Island Wide Realty, to list the video on his site and give us a tour of it on Instagram. This was Tony’s first non-real-world property ever.
And of course, we made the Clash character who built Town Hall 16 - the Builder - a realtor. He advertised the building with a walk-through video just like the real ones realtors make.
And as expected, the Clash community went wild.
This professional campaign titled 'New Property Alert: Town Hall 16' was published in Finland and United States in December, 2023. It was created for the brands: Clash of Clans and Supercell, by ad agency: DAVID New York. This Integrated medium campaign is related to the Gaming industry and contains 3 media assets. It was submitted 11 months ago.
Credits
Agency: DAVID New York
Global Chief Creative Officer and Partner: Pancho Cassis
Global Chief Operating Officer: Sylvia Panico
Managing Director: Luiza Prata Carvalho
Chief Creative Officer: André Toledo
Creative Director: Sebastien Rouviere, Pedro Sattin
Senior Copywriter: Sandi Spino
Senior Art Director: Carmen Fenech
Global Strategy Officer: Paula Vampre
Group Strategy Director: James Mitchell
Strategist: Brooklyn Carey
Account Director: Guilhermo Sgarbi
Account Supervisor: Irene León
Head of Production: Brenda Morrison Fell
Senior Producer: Tomas Diego
Community Manager: Mafe Maceda, Andrew Cable
Director of Business Affairs: Barbara Karalis
Business Affairs Manager: Catalina Peña
Global PR Director: Sandra Azedo
CLIENT:
Supercell
Head of Live Games Marketing: Iwo Zakowski
Clash of Clans Marketing Lead: Anna Bouveng
Marketing Producer: Yuri Yoshimura
