Description
McDonald's France innovates and launches french vegetable fries, with beetroots, parsnips and carrots. An explosion of flavors and colors that can be found in the print / outdoor and film campaign developed by TBWA\Paris under the concept:
“New colors”
With a print campaign with a powerful concept, which changes the colors of intergenerational icons and legendary uniforms that everyone knows, such as Chaplin, Zorro, an English guard, a vampire.
And a TV campaign featuring a little boy who thinks he's a magician and in his imagination transforms everything around him into another color : a dog, a building, a crosswalk, a car, a kiosk, before his mom does even more and changes the color of McDonald's fries for real.
The opportunity to put color in the daily life of the French at this end of winter.
This professional campaign titled 'New colors' was published in France in March, 2023. It was created for the brands: McDonald's and McDonald's France, by ad agency: TBWA\Paris. This Integrated medium campaign is related to the Food industry and contains 5 media assets. It was submitted about 2 years ago.
Credits
Client : Xavier Royaux, Anne Lainé, Clémence De Raulin, Guillaume Milesi, Marie Olivier
Agency : Christophe Neyret, Margaux Wanin, Julia Montagu, Nina Fernandes
Head of strategic planning : Céline Mazza
ECD : Benjamin Marchal et Faustin Claverie
Artistic Director : Sébastien Guinet
Copy writer : Josselin Pacreau
Food Creative Director : Maud Poilpre
Assistante DA : Julie Magnier
Head of TV ¨production and CEO \Else : Maxime Boiron
Creative Producer : Guillaume Faurel
Post Producer : Elise Gamboa
Production Film : Partizan
Producer : Khalid Tahhar
Sound Production : \Else
Head of music and sound : Olivier Lefebvre
Music Artistic Director : Ferdinand Huet
Sound Director : Fabrice Pouvreau
Music : Coming Thru - Nakakembo,Haula Nsubuga et Tony Esterly
Art buyer : Fériel Simon
Photographe : Pol Kurucz / Early Morning
Production : Jennifer Rovero / Early Morning
