Description
Mondlicht Studios and Rhubarb Agency joined forces to create a poster and an animation for the third and the last season of “Narcos”. The project started with a variety of tests. Mondlicht team had freedom in developing the letters for “Narcos”. The concept art we created was inspired by the visual beauty of the weapon and the unique way of life of the Mexican cartels.
We were very proud to see our work on Times Square - one of the most famous spots in New York City. The animation and poster were also used in official social media channels of the series. For some time, the letter “N” designed by Mondlicht Studios even replaced the official Netflix logo!
The story of the Mexican drug lord, full of intrigue, murder, drugs and adventures, can only be conveyed by a passionate dance. The atmosphere of unbridled Latin American dances inspired our team while working on the animation for the final season of “Narcos”.
Mondlicht Studios carefully designed every element, every letter and the complete animation from scratch. The most popular weapons - or its parts - stand behind each letter (knife, bullet, gun, brass knuckles, chain and clip) and are ornate with the recognizable patterns inspired by the ’golden era’ of drug mafia.
This professional campaign titled 'Narcos | Season 3' was published on November 21, 2021. It was created for the brand: Netflix, by ad agencies: Mondlicht Studios and Rhubarb. This Digital, OOH Outdoor, and Print media campaign is related to the Movies and TV and Streaming Promos industries and contains 2 media assets. It was submitted 12 months ago by Marketing Director: Zhanna Travkina of Mondlicht Studios.
Credits
Client – Netflix
Agency – Rhubarb Agency, Mondlicht Studios
Production: Mondlicht Studios
