Description
The commercial opens with a series of professionals—a dentist, CEO, fashion designer, and chef—each sharing their personal perspectives on success, all tied to their ideal business location. As they passionately describe how their environment fuels their ambitions, As they speak passionately, the scene is interrupted by the off-camera voice of a director calling "Cut!" We then see the director stepping in, guiding the actors through their lines and adjusting the scenes. The camera zooms out to reveal the entire production setup, The twist is unveiled: everything the professionals said was scripted. The ad ends with the bold message, “Their stories were scripted, yours won’t be,” introducing Muse, the new business complex by Arab Developers Holding, designed to inspire genuine success driven by passion.
This professional campaign titled 'Inspired By Passion' was published in Egypt in September, 2024. It was created for the brand: Muse, by ad agencies: Funhouse EG and Udan Films. This Digital medium campaign is related to the Real Estate industry and contains 1 media asset. It was submitted 7 months ago.
Credits
Advertising Agency (School): Funhouse EG
Production Company: Udan Films
Director: Amr Al Qarmalawi
Creative Directors: Amr Al Qarmalawi, Yussuf Salah
Executive Producer: Yussuf Salah
DOP: Abdallah Ashry
Assistant Directors: Jana Shaher, Mohamed Wael
Producer: Ibrahim Abdrabou
Editor: Ibrahim Abdrabou
Asst. Producer: Nour Ahmed
