Description
Grupo Social ONCE needed to update its audiovisual tools to enhance its informative and educational work aimed at the general public. The objective: to provide a practical guide that helps normalise everyday interactions with people with visual impairments.
To reach the widest possible audience and foster engagement, we developed Mucho que ver, a fictional series inspired by contemporary comedies. In it, the protagonists – people with visual impairments – share real anecdotes about the challenges they face in their daily lives, always over a cup of coffee and with a light-hearted, humorous tone.
Mucho que ver is a direct and relatable series, using comedy to connect with the audience. Across its eleven episodes, the stories succeed in raising awareness in a unique and effective way. The authenticity of its protagonists and the freshness of the dialogue invite viewers to reflect on realities they may never have considered before.
This professional campaign titled 'Mucho que ver' was published in Spain in February, 2025. It was created for the brand: ONCE, by ad agency: Grupo Antón. This Content, Digital, and Film media campaign is related to the Health, Other, and Public Utility industries and contains 2 media assets. It was submitted about 2 months ago.
Credits
Advertising Agency: Grupo Antón, Elche, Spain
General Director: Pepe Antón
Director of Client Services: Lidia Pascual
Project Director: Miriam Pastor
Creative & Art Director: Javier Baeza
Creative & Screenwriter: Santiago Serrano
Production: Kult Culture
Executive Producers: Daniela Girod & Carolina González
Director: Samuel Sánchez
Assistant Director: Héctor Domínguez
Head of Production : Eduardo Lis
Sound and Post-Production: Manuel Laguna / Happy Jack
Art Director: Carolina Vitas
Makeup and Hair: María Perucho & Arantxa Sánchez
Head of Wardrobe: Paola Bosch
