Description
The project enabled two Waskaganish natives to travel from Canada to Peru to teach residents of Lampa how to insulate their homes with animal hides. In return, residents of Lampa taught the people of Waskaganish how to add variety to their diet with quinoa, a native Peruvian food that is rich in nutrients.
The program will initiate a new communication platform thanks to Western Union, seeking to carry out exchanges between different cities throughout the world, for the sole purpose of attaining the common good. http://www.movingwarmthforbetter.com
This professional campaign titled 'Moving Warmth for Better' was published in Peru in February, 2015. It was created for the brand: Western Union, by ad agency: FCB. This Digital medium campaign is related to the Finance industry and contains 1 media asset. It was submitted almost 10 years ago.
Credits
Advertising Agency: FCB Mayo, Peru
