Description
Challenge: Make the target go to the website and checkout all the short courses that are offered about computer support at the A.L.C
Idea: Paste the stickers below the mouse in Santiago cyber cafes. These stickers won't let the mouse's work so the user's instinct will make them check the back of the mouse to see what happened. Then they will find the message, "Study computers support" and the logo and the web address.
This professional campaign titled 'Mouse' was published on June 01, 2007. This Ambient medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted over 17 years ago.
Credits
Advertising Agency: Los Quiltros, Santiago, Chile
Creative Director: Marcelo Feliu
Art Director: Paulo Jerez
Copywriter: Alejandro “Lato” La Torre
