Description
In Go.Compare’s latest advert, the brand has put the consumer - instead of product - at the heart of its campaign, bringing the emotional benefits of price comparison to life and positioning Go.Compare as a supplier of satisfaction.
The resulting Most Satisfying Day spot was developed by DRUM with media planning from Hearts & Science. It premiered across broadcast, VOD, YouTube, Social and DOOH on Boxing Day and introduces a new character, Simon. He is having a very successful day, completing chores and jobs around the house - aided by his pet cat, Leonard and featuring a cameo from brand mascot Gio - after purchasing new insurance via Go.Compare.
The campaign will run until September, with the 30” TVC supplemented by four 10” spots focusing on different insurance categories (Car, Home, Pet and Travel), starting with travel in January.
This professional campaign titled 'Most Satisfying Day' was published in United Kingdom in January, 2024. It was created for the brand: Go.Compare, by ad agency: Drum. This Integrated medium campaign is related to the Insurance industry and contains 1 media asset. It was submitted over 1 year ago.
Credits
Campaign title – Most Satisfying Day
Paul Rogers (Director of Brand & Campaigns)
Karen Jophy (Brand Manager)
Liyya Atcha (Assistant Brand Manager)
Creative agency - DRUM
Creatives – Lee Tarrier + Claire Baker
Planner – Sam Collenette + Suneil Saraf
Media agency – Hearts & Science
Media planner – Daniel Coughlin, Rosie Sloan, Rachael Potter
Production company - Tantrum
Director – Stephen Pipe
Editor – Adam Spivey @ The Assembly Rooms
Post-production – Absolute post
Music production / track – The Soundworks
Audio post-production – Arge @ Absolute Post
