Description
Tension
With the FIFA 2022 World Cup drawing near, projecting a staggering 5 billion viewers, and with an 80-million-strong youth demographic in Nigeria, Durex Nigeria aimed to strategically leverage the World Cup to establish a deeper connection with its intended audience. The challenge lay in crafting a strategy that would resonate with the TG.
The Idea
Moments Of Passion was our idea. A contextual moment marketing campaign to connect with the Nigerian youths through the World Cup and consistently engage with the open and curious audience through moment based organic content.
The campaign was based on the simple idea that both the passion felt during great football and great sex are the same hence the key message “Different Games, Same Passion”. Our communication was built on this very idea and executed through subtle banters, wordplay, contextual and witty messages all through the football season
Execution
With a compelling 30s OLV, influencer partnerships and moment based creatives, we had over 26 million impressions, 18 million reach and grew the brands followers by 15%.
This professional campaign titled 'Moments Of Passion' was published in Nigeria in November, 2022. It was created for the brand: Durex, by ad agency: Enbelo. This Design, Digital, and Integrated media campaign is related to the Health and Other industries and contains 14 media assets. It was submitted about 1 year ago.
Credits
Advertising Agency : Enbelo
