Description
Mobil has long been a brand that stands by people during all kinds of moments—even the most challenging ones.
For our new campaign, we developed the concept: "Captains aren't born, they are made."
We tell three real stories that showcase the courage of three different captains who stepped up when it mattered most—and how Mobil was there as a crucial ally every step of the way.
This professional campaign titled 'Mobil Outboard' was published in Colombia in March, 2025. It was created for the brand: Mobil1, by ad agencies: BBDO and Sancho BBDO. This OOH Outdoor and Print media campaign is related to the Automotive, Industrial, and Transport industries and contains 3 media assets. It was submitted 15 days ago by Jerónimo Zapata Trejos of Sancho BBDO.
Credits
Advertising Agency: Sancho BBDO, Bogotá
Company: Mobil
Product: Mobil Outboard
Client: Lorenza Arroyave, María Angelica Guerrero
CEO: Andrés Carvajal
CCO: Mauricio Sarmiento
General Creative Director: Daniel Alvarez
General Creative Director: Jhonny Victoria
Head of Art: Daniel Calle
Executive Creative Director: Jerónimo Zapata Trejos
Executive Creative Director: Julian Lozano
Creative Director: Alejandro Cordero
Creative Director: Sergio Chona
Creative Director: Fabio Uribe
Copywriter: Juan David Ladino
Account Executive: Diana Pedraza
Account Director: Felipe Caicedo
Ilustrator: Juan Villamil
