Description
Absolut, Pernod Ricard's Swedish premium vodka brand, is using digital innovation to expand its online presence. In an unprecedented strategy created by the Dentsu Creative Brazil agency, the “Mix My Emoji” campaign proposes a new way of searching for the brand's audience, by enabling combinations of emojis to directly lead consumers to recipes for drinks made with Absolut.
The campaign's goal is to boost Share of Search - an indicator that measures a brand's share of Google searches - without using traditional keyword buying, a method widely used by competitors. Instead, the strategy encourages consumers to explore new ways of searching, making the experience more interactive and personalized.
This professional campaign titled 'Mix My Emoji' was published in Brazil in April, 2025. It was created for the brands: Absolut, Absolut Vodka, and Pernod Ricard, by ad agencies: Dentsu and Dentsu Creative. This Digital, Experiential, and OOH Outdoor media campaign is related to the Alcoholic Drinks industry and contains 2 media assets. It was submitted 26 days ago by MktComms Director: Karina Okabatake of dentsu.
Credits
Advertiser: Pernod Ricard Brasil
Product: Absolut
Campaign Title: Mix My Emoji
Agency: Dentsu Creative Brazil
Chief Creative Officer: Ricardo Dolla
Executive Creative Director: Pedro Reis
Creative Directors: Mário Lins, Edu Ataíde
Art Director: Eduardo Ataíde, Pedro Silva
Copywrite: Mário Lins, Thay Tanure
Content: Viviane Frohlich, Gabriella Cunha
Productors: Juliana D’antino, Indaiara Pelizario
Data Insights: Silvia Visani, Bruno Honório, Igor Silva, Leonardo Niccioli e Larissa Higa
Technology/SEO: Camila Bravim, Gabriel Brites
Business: Bruno Panico, Marcella Sousa, Gabriela Nogueira, Bruna Ribeiro, Alexia Obi
Strategy: Marília Gallindo, Luiza Reis, Talita Fernandes
Media: Viviana Maurman, Romana Oliveira, Edla Miranda, Stephanie Del Bianco, Caio Miranda, Letícia Ferreira, Caio Yuri Cardoso, Thiago Bronel, Gustavo Torres, Bruno Buffani
Pernod Ricard:
Marketing Director Latam: Richard Le Moult
Marketing Acceleration Head: Rodrigo de Marchi
White Spirits Head: Bruna Tieppo, Renata Valente
Creative Directors – Marketing Acceleration: Carlos Harres, Fabio Diez
Social Media – Marketing Acceleration: Pamela Medeiros
Media - Marketing Acceleration: Mariana Pinto, Gabriel Brandão
PR & Influencer - Marketing Acceleration: Miguel Marsicano, Raíssa Dias
Technology/SEO - Marketing Acceleration: Beatriz Bucculo, Luis Rossoni
Absolut Brand Management Team: Luiza Minatelli, Carolina Nunes
Absolut Global Creative Team: Diego Dumont
Production:
Art director/Concepts: Marco Pavão
3D Design/Modeling/Animation: Rudi Gude
Producer: Danielle Mendes
Edit and Motion: Equipe Take2
Sound: LIQUO AUDIO
Diretor: Felipe Engel
Production/Pos-production: Thiago Lucas e Vicente Dias Jacomini
Client services: Nic Bonnet
