Description
Engine Creative has reinvented the missing person poster – re-thinking the standard design and introducing a high-impact live portrait – for UK charity Missing People to coincide with International Missing Children’s Day.
The striking, high-tech digital posters show a ‘live’ image of the missing person appearing to move their eyes, smile and make facial expressions. They feature three people, Leah Croucher, Finn Layland-Stratfield and Alexander Sloley, who are currently missing in the UK.
The innovative posters, which feature photography enhanced and animated by AI and machine learning, go live on Ocean Outdoor digital outdoor screens in London on May 25th, International Missing Children’s Day.
A QR code is also incorporated into the poster, allowing people to share the poster quickly and easily on their social channels, to amplify the impact.
The creation of the posters was informed by behavioural science which shows that people’s engagement with and memory of an image is enhanced by a larger and better resolution photo, a live image (instead of a static one), a smiling face (instead of a non-smiling one), and less accompanying information.
Raising empathy among viewers of the missing person poster boosts their engagement with that poster and, in turn, the likelihood of them taking positive action to help, behavioural science shows.
This professional campaign titled 'Missing Children' was published in United Kingdom in May, 2022. It was created for the brand: Missing People, by ad agencies: Engine Creative and Untold Studios. This Experiential medium campaign is related to the Public Interest industry and contains 3 media assets. It was submitted over 2 years ago.
Credits
Engine Credits
Executive Creative Director: Billy Faithful
Creative Director: Steve Hawthorne
Creative: Jack Tibbs, Michael Arthey, Ed Tuddenham, Martin Lindley
Senior Strategist: Laura Sammarco
Client Managing Director: Ed Norrington
Agency Producer: Sophie Richaume, Chelsea Chapman
Designer: Sam Adefe
Motion Designer: Nick Dinnen
Senior Creative Technologist: Simon Cummin
Influence at Work
Behavioural Scientist: Anita Braga
Untold Studios
Executive Producer: Ian Berry
Producer: Helen Tang
Head of VFX: Jon Wood
Real-time Supervisor: Simon Legrand
VFX Artist: Tomer Epshtein
