Description
Pringles is launching a new marketing campaign to connect with fans of the crisps who love expressing their playful side.
‘Mind Popping’ is the first time the brand’s positioning has been refreshed since the launch of Pop, Play, Eat and the iconic ‘Once You Pop, You Can’t Stop’. Pringles worked with London-based advertising agency Grey on the activation, which has taken two years to develop.
The concept was inspired by the brand’s heritage. From the outset, Pringles intended to create a snack that would blow people’s minds – from its unique shape, to how every crisp stacks flawlessly in a can. The campaign is intended to showcase how Pringles is the perfect snacking experience to bring fun to the everyday.
This professional campaign titled 'Mind Popping - You Were Made For Pringles' was published in United Kingdom in February, 2022. It was created for the brand: Pringles, by ad agency: Grey. This Integrated medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 3 years ago.
Credits
Creative Agency: Grey London
President & Chief Creative Officer: Laura Jordan Bambach
Global Group Creative Directors: Christopher Lapham, Aaron McGurk
Chief Strategy Officer: Raquel Chicourel
Planning Partner: Lee Barber
Planning Director: Bhavin Pabari
Senior Strategist: Gilliam Caldwell Dunn
Managing Partner: Agi Varanyi
Global Business Director: Bridget Yeates
Account Director: Becky Devereux Pile
Account Managers: Alice Ashwell, Emilie Jenner
Agency Executive Producer: Nazneen Read
Agency Producer: Ellie Hook
Media Agency: Carat
Planning Partner: Greg Paterson
Client Director: James Morgan
Market Planning Director: Lloyd Emeka
Digital Planning Director: Isabella Elesinnla
Planning Manager: Hamish Dodson
PR agency: Red Havas
Creative Director: Andrew Stevens
Senior Account Director: Rachel Bie
Experiential Agency: OnePointFive
Director: Joel Barsch, Rob Pryce
Senior Project Manager: Holly Brownlees
Production Company: Friend
Producer: Harri Kamalanthan
Executive Producer: Chris Abitbol
Director: Ehsan
D.O.P: Marcus Autelli
Production Design: Sigita Simkunaite
Editor: Lucian Barnard at Deliverance
Colourist: Jonny Thorpe at Glassworks
Post Managing Director: Michelle Kruger at Wicked Pixels
Lead VFX Artist: Carl Jeppe at Wicked Pixels
Composer: Clap London
Lead sound Engineer: Jeff Smith at 750mph
Post Sound Producer: Aishah Amodu
