Description
Zavalita Brand Building, independent agency in Peru, together with Makaco Post, one of the leading local post-production studios, has launched its first campaign entirely produced with artificial intelligence. The result of this collaborative work is an awareness campaign about microplastics that contaminate the oceans, commissioned by the renowned NGO Oceana, which works for the protection of the seas at a global level. This project, based on a short film by Diego Velásquez, leader of Makaco, highlights the collaborative role between humans and technology. It is not about asking a machine to create the idea, but rather about taking advantage of its ability to find innovative and surprising solutions that traditional methods would not even allow us to imagine.
This professional campaign titled 'Microplastics' was published on November 01, 2024. It was created for the brand: Oceana, by ad agency: Zavalita Brand Building. This Film medium campaign is related to the Public Interest and Public Utility industries and contains 1 media asset. It was submitted 6 months ago by Chief Creative Officer: Flavio Pantigoso of Zavalita Brand Building.
Credits
Advertising Agency: Zavalita Brand Building
Production Company: Makaco Post
Creative Director: Flavio Pantigoso
Creative: Diego Velásquez
Director: Diego Velásquez, Flavio Pantigoso
Sound Design: Gonzalo Polar
Sound Studio: La Sonora
