MI Cape Town

As a Director, I specialise in mobile devices and sports stars, so this is the perfect concept for me to pull my different strengths together and create a commercial that is exciting and charming at the same time. We want our superstars to be relatable and easy to engage with so we can all have a good time watching. 😁

The brief was clear that we were making a commercial that is fun and endearing for the the cricket community. The commercial is about the merch they can buy from the Pari Match online store. There are some parameters we need to work around as far as logos and branding but with our approach this is ‘no big deal’.

SA20 is brand spanking new and really exciting for cricket fans, existing and new. It is a whole new world of cricket and our commercial should be too.

We are bringing the world of sports and social media together. People watch the cricket on TV but experience it online and this is where they buy the PARI MATCH merch. The mobile device is a whole character on its own. It acts as a catalyst for the online world.

I would like the players to have an intro or title where we see their names big and bold. We are introducing the superstars as part of the team, let’s make a big deal of them. We will place their names within the environment, it becomes a part of the space and does not feel out of place.

We really want to promote them… we can achieve this by using online hype and showing how famous they are on the internet using social media and other news outlets.

We will end our commercial using portrait shots of the different player looking straight into camera.