Merci, Jacques

Jacques Séguéla is a legend in the global advertising scene, buddies with presidents (he's the one who came up with the slogan that helped elect French President François Mitterrand). Besides, he's the mythical founder of the famous Euro RSCG agency (now Havas). As if that wasn't enough on his résumé, Jacques Séguéla is also the author of the most famous phrase in the advertising world, delivered with that typical genius cheekiness: "Don't tell my mother I work in advertising; she still thinks I play the piano in a brothel."

That's why in 2018, when Pedro Bexiga and Marcelo decided to leave the Havas group to start their own independent agency, it was with a mix of surprise and disbelief that they received the news that Monsieur Séguéla was inviting them for lunch. In Paris. The next day.

This film is the story of that lunch and the advices Jacques Sequela gave them, a true masterclass on how to create an advertising company, something that should be studied in management schools. In a nutshell, “Merci, Jacques”.