Description
What’s that sound that’s impossible to ignore? It’s the unmistakable, crackly sound of the McCrispy ofcourse. Following the success of the launch of the brand new McCrispy platform we were once again entrusted to produce a dynamic, engaging video aimed at promoting the two new additions to the McCrispy range, the Deluxe & BLT. In collaboration with TBWA, this campaign served as an opportunity to dramatise the indelible sound of the crunch through exaggerated reactions and sound effects. From stylised sound effects to the characters’ reactions to the deliciously loud crackle of the McCrispy patty, making it impossible to have a conversation we are able to highlight the crispiness & quality of the product in a dramatic but comedic & light-hearted manner.
This professional campaign titled 'McDonald's McCrispy 2024' was published in Malta in October, 2024. It was created for the brand: McDonald's, by ad agencies: MAKA and TBWA\ANG. This Digital and OOH Outdoor media campaign is related to the Food industry and contains 1 media asset. It was submitted about 2 months ago.
Credits
Brand - McDonalds
Agency - TBWA\ANG
Video Concept Direction - MAKA
Video Creative Treatment - MAKA
Agency Account Executives - Louise Cachia & Michela Urry
Agency Creative - Bryan Wolfgang Reiter & Leanne Bondin
Production Heads
Video Creative Producer - Sean Aquilina
Head of Production, Maria Vella
Jr.Project Manager - Julia Camilleri
Senior Video Creative Director - Matthew James Ellul
Main Cast – Dean Ellul & Kristen Abela
Director of Photography - Victor Abela
Art Department - Martina Zammit
Project Coordinator - Victoria Schembri
Post Producer - Jake Vassallo
1st Assistant Director, Julia Camilleri
Food Stylist, Dejan Šutanovac
Production Crew
1st Camera Assistant - Malik Atwair
Gaffer - Owen Michael Grech
Hair & MakeUp - Lara Licari
Secondary Cast - Preston Carbonaro, Pearl Saliba, Veronica Bonnici, Lucienne Vella
Post Crew
Video Editor - Jake Vassallo
Color Grading - Tharan Tandle
Sound Design and Sound Mastering - Gez Lloyd
