Description
Marking its 15th year as the official sponsor of the NCAA March Madness tournament, Capital One returns with its latest fully integrated campaign, created by its agency of record, GSD&M.
Now in its tenth year featuring fan favourites Charles Barkley, Samuel L. Jackson, and Spike Lee, the Capital One trio embarks on a road trip to the Final Four, stopping at iconic March Madness landmarks along the way.
Capital One has consistently connected with consumers by tapping into unexpected cultural moments within the banking and finance world. NCAA March Madness is one such moment.
Spanning over three weeks, the NCAA Men’s and Women’s tournaments present a prime opportunity for Capital One to stand out. To ensure the brand remains top of mind, GSD&M has crafted a series of highly entertaining commercials, featuring a star-studded cast of celebrities, musicians, and athletes, all embracing the madness of March alongside millions of fans.
This professional campaign titled 'March Madness' was published in United States in March, 2025. It was created for the brand: Capital One, by ad agency: GSD&M. This Integrated medium campaign is related to the Finance and Sports industries and contains 4 media assets. It was submitted about 1 month ago.
