Description
Harry’s, the iconic men’s grooming brand, is reintroducing itself with a high-impact brand campaign and a refreshed brand identity. Twelve years after Harry’s was founded, the brand is doubling down on the honest, no B.S. approach that earned it the love of tens of millions of customers, and helped it reclaim its disruptive role in the razor category to become one of the powerhouses in men’s grooming in its post DTC era.
At its best, Harry’s has always been about honesty—from great products, to fair pricing, to talking directly to their customers. Their newest campaign celebrates that brand ethos and puts a stake in the ground around the honest truth of men’s grooming: it should make guys feel good, nothing more or less. “Man, That Feels Good” explores the concept, following three guys on journeys to transform themselves—into a bad boy, a rugged man of mystery, a whole new man. Harry’s products won’t get you there (that will take hard-won life experiences, which viewers will see play out on screen) but they will give you a premium experience that feels really good. The campaign represents a reset for the brand beyond product-specific marketing, and is the first of many expressions of Harry’s “honest” brand truth.
“Man, That Feels Good” was conceptualized and produced with Zulu Alpha Kilo New York and directed by Elliott Power (Love Song), showcasing a reset for the brand beyond razor-only marketing. Zulu Alpha Kilo New York, alongside their in-house media team, Zulumatic, developed the integrated approach across film, OOH, and social.
The refreshed brand identity was developed by Mythology, with support from COLLINS.
This professional campaign titled 'Man, That Feels Good' was published in United States in April, 2025. It was created for the brand: Harrys, by ad agency: Zulu Alpha Kilo. This Film medium campaign is related to the Personal Accessories industry and contains 3 media assets. It was submitted 2 days ago.
Credits
Client: Harry’s
Creative Agency: Zulu Alpha Kilo
Chief Creative Officer: Tim Gordon
Managing Director: Meghan Mullen
Head of Strategy: Emily Garvey
Creative Director: Dan Cummings
Creative Director: Vic Bath
Art Director: Vic Bath, Lizzie Cox
Copywriter: Dan Cummings, Tilden Lincoln
Designer: Jenny Vivar
Group Account Director: Shrivika Jain
Account Executive: Tyler Rogow
Executive Producer: Temma Shoaf
Integrated Producer: Ian McCartney
Group Strategy Director: Spencer MacEachern
Sr. Strategist: Khalied Bashri
Client: Harry’s
Client: VP of Brand: Giselle Balagat
Head of Creative: Robert Thompson
Sr Director of Brand Management: Allie Kelly
Director of Go-to-Market: Katie Erhard
Sr Creative Ops Manager: Ali Darrow
Sr Director of Customer Insights: Todd Adrian
Art Director: Mason Goolsby
Media Agency: Zulumatic
Executive Director, Comms Planning and Technology: Sean Bell
Head of Media: Alicia Petralia
Associate Media Director: Shubham
Campaign Manager: Tania Perales
Communications Strategy Director: Eric Tsai
Production Company: Love Song
Director: Elliott Power
Managing Partner: Kelly Bayett
Executive Producer: Jessica Wylie
Head of Production: Paige Kauffman
Production Manager: Alexandra Michaels
1st AD: Charlyne Liquito
DOP: Harry Wheeler
Set Designer: Jan Houllevigue
Art Director: Samuel Hergibo
Key Grip: Nicolas Turchet
Gaffer: Thierry Garcia
Wardrobe Stylist: Elsa Manunta
Key Hair: Manon Martin
Key Make Up: Eloise Ganem
Service Company: SHOTINMARS
Executive Producer: Julien Manunta
Executive Producer: Matthieu Berenguer
Production Coordinator: Elena Manunta
Production Assistant: Marilou Dufrene
Editorial Company: Arcade Edit
Editor: Geoff Hounsell
Managing Partner/EP: Sila Soyer
Executive Producer: Fanny Cruz
Post Producer: Julie Zivic
Assistant Editor: Grace Novak
Post Production: Stray
Creative Director: Carl Norton
VFX Shoot Supervisors: Dan Williams & Carl Norton
2D Lead: Hugo Saunders
Compositors: Giacomo Verri & Emre Aypar
Executive Producer: Clare Melia
VFX Producer: Dale Amanda Heron & Bethaney Phillips
Production Assistant: Max Castang
Post Production: Zulubot
Director of Post Production & Operations: Sarah Dayus
Lead Interactive Artist: Andrew Martin
Assistant Editor: Yuseon Yang
Color: Ethos Studio
Colorist: Dante Pasquinelli
Producer: Nat Tereshchenko
Color assists: Annie Cater, Alexandra Makarenko
Head of Production: Natasha Sattler
MD/EP: Eliana Carranza-Pitcher
Founder/EP: James Drew
Music: Curation
Composer: Miink
Music Supervisors: Connie Edwards & Sunny Kapoor
Sound: Barking Owl
Sound Designer: Gus Koven
Mixer: Mikayla Petersen
Executive Producer: Ashley Benton
Producer: Jenna Pangilinan
Managing Director: Carol Dunn
Business Affairs: Hailstorm
Group Director: Russ Nadler
Casting Agency: Sound & Fury
