Making life that much more manageable.

UK ad agency, Insiders, today announced its collaboration with Taskrabbit, the marketplace that connects people who need help around the home with skilled Taskers from their local communities, on a new brand campaign launching this week.

The clever and witty ads play on the idea that we’re our own worst enemies when it comes to household chores. We all have a to-do list that we can’t get on top of - but Taskrabbit is there to help.

The simple, relatable ads are running across the UK, US, Canada, France and Germany on TV, VOD and online. They come as the market for DIY and household service apps is booming, and seek to create an emotional connection to Taskrabbit - a beloved choice amongst consumers.

Each of the three ads in the campaign spotlight a central character navigating the chaos of everyday life, with the tension balanced by a calm, composed filming style that shows the ease and relief Taskrabbit brings to their day.

Each ad starts on the main character’s face and with voiceover explaining a problem they need to fix - mounting a TV, packing up their apartment or building a bookcase - and pulls back in a single unbroken shot to show the chaos surrounding them and the elements of their lives that are making them so busy.

The long shot, supported by a calm voiceover is beautifully directed Three Shades to reveal elements that make up the busy parts of their life (kids, dogs, photos of relatives, packing boxes) and tie in with the VO.

Finally, we see the Tasker, solving the issue that we learned about at the start (packing, installing a TV and bookcase building), showing how Taskrabbit can be there to make life that much more manageable.