ADVERTISING

Destin-Fort Walton Beach

Make childhood an adventure again

Agency: BooneOakley

Description

BooneOakley's campaign for Destin-Fort Walton Beach began with one important fact: 56% of children spend less time outside than maximum security prison inmates. Childhood is being spent indoors. And Destin-Fort Walton Beach is ready to open the door and get kids back outside, where they belong. But Destin-Fort Walton Beach isn't just telling parents to get their kids outside, they're showing them when, where and how to do it. In a partnership with USA Today BooneOakley developed an adventure quiz to let families explore curated activities taking into account their risk tolerance and children's ages. This quiz links to even more detailed information on DestinFWB.com where families can browse 360 videos, quick tips and real kid reviews of their chosen adventures.

This professional campaign titled 'Make childhood an adventure again' was published in United States in January, 2020. It was created for the brand: Destin-Fort Walton Beach, by ad agency: BooneOakley. This Integrated medium campaign is related to the Hospitality, Tourism industry and contains 9 media assets. It was submitted about 5 years ago by Art Director: Laura Beebe of BooneOakley.

Credits

Advertising Agency: BooneOakley, Charlotte, United States of America
Creative Director: David Oakley
Creative Director: Jim Mountjoy
Art Director: Laura Beebe
Copywriter: Steve Lasch
Copywriter: Mary Gross
Producer: Danica Walker
Director Of Client Services: Claire Oakley
Senior Account Supervisor: Mary White Martin
Photographer: Kristianne Riddle
Digital Imaging Artists: Latina
Editor: Charly Bender
Director: Mikkel Blaabjerg
Director Of Photography: Jonas Berlin
Production Company: Love, Homestead
Music/ Sound Design: South

Newer
Mizuno
Smart Shelf
Older
ATG
Singing Horses ...

ADVERTISING

ADVERTISING

ADVERTISING

ADVERTISING

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.

Logo

Looks like your ad blocker is on.

×

We rely on ads to keep creating quality content for you to enjoy for free.

Please support our site by disabling your ad blocker.

Continue without supporting us

Choose your Ad Blocker

  • Adblock Plus
  • Adblock
  • Adguard
  • Ad Remover
  • Brave
  • Ghostery
  • uBlock Origin
  • uBlock
  • UltraBlock
  • Other
  1. In the extension bar, click the AdBlock Plus icon
  2. Click the large blue toggle for this website
  3. Click refresh
  1. In the extension bar, click the AdBlock icon
  2. Under "Pause on this site" click "Always"
  1. In the extension bar, click on the Adguard icon
  2. Click on the large green toggle for this website
  1. In the extension bar, click on the Ad Remover icon
  2. Click "Disable on This Website"
  1. In the extension bar, click on the orange lion icon
  2. Click the toggle on the top right, shifting from "Up" to "Down"
  1. In the extension bar, click on the Ghostery icon
  2. Click the "Anti-Tracking" shield so it says "Off"
  3. Click the "Ad-Blocking" stop sign so it says "Off"
  4. Refresh the page
  1. In the extension bar, click on the uBlock Origin icon
  2. Click on the big, blue power button
  3. Refresh the page
  1. In the extension bar, click on the uBlock icon
  2. Click on the big, blue power button
  3. Refresh the page
  1. In the extension bar, click on the UltraBlock icon
  2. Check the "Disable UltraBlock" checkbox
  3. Marque la casilla de verificación "Desactivar UltraBlock"
  1. Please disable your Ad Blocker

If the prompt is still appearing, please disable any tools or services you are using that block internet ads (e.g. DNS Servers).