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Description
Sephora has the mission to combat the global issue of violence against women, aiming to challenge cultural biases and victim blaming. The campaign “mAI Colpevoli,” meaning “never guilty,” was launched on International Day for Eliminating Violence Against Women. By utilizing an artificial intelligence as a tool when constructing narratives from victims’ perspectives, we showcased the internalization of societal victim blaming within artificial intelligence. Through three poignant monologues, we address distinct episodes of violence: at the workplace, in domestic relationships, and a social setting. This intentional exposure of artificial intelligence and its outputs, shaped by online data, encourages the audience to reflect on the way we talk about violence. Even today, often, there is a tendency to justify the perpetrator by blaming the women.
This professional campaign titled 'mAI colpevoli ' was published in Italy in November, 2023. It was created for the brand: Sephora, by ad agency: Media Monks. This Digital, Film, and Integrated media campaign is related to the Beauty industry and contains 3 media assets. It was submitted 7 months ago by Creative Director: Cristina D'Anna of Media.Monks Milan .
Credits
Agency: Media.Monks Milan
Head of Content: Felice Arborea
Executive Creative Director: Gabriele Goffredo
Creative Director: Cristina D'Anna
Creative Director: Antonio Marchio
Senior Creative: Fabio Migliorati
Art Director: Greta Pinto
Copywriter: Alessio Piazzolla
Client Service Director: Alessia Felicetti
Client Director: Maddalena Meneghetti
Account Manager: Marica Dellerba
Account Executive: Alessia Silvetti
Junior Account Executive: Giulia Calloni
Strategy Director: Alessandro Aino
Content Strategist: Martina Marandola
Content Strategist: Claudio Mattiello
Social Media Lead: Chiara Cazzaniga
Social Media Manager: Sara Mattia
Junior Social Media Manager: Mattia Turati
Head of Post production: Francesco Menichini
Post production Lead: Paolo Savini
Senior Editor & Motion Designer: Manuel De Filippis
Head of Film: Tommaso Marucchi
Executive Producer: Luca Zaccaria
Producer: Valentina Di Ciero
Jr Producer: Veronica Banfi
Film Director: Viola Folador
DOP: Marco Spanò
Client: Sephora Italia
Marketing Director: Fenisia Cilli
Head of Communication: Alessandro Battaini
Social Media Lead: Giulia Bardon
PR & Communication Lead: Greta Del Popolo
Digital PR & Influencer Specialist: Antonella Del Priore
PR & Communication Assistant: Benedetta Favalli
Social Media Specialist: Arianna Radaelli
Social Media Intern: Giulia Berti
