Description
Challenge: Even the most powerful headlights have limits. For that reason, Mercedes-Benz offers Night View Assist, which uses infrared technology to enable its driver to see what cannot normally be seen at night. We were asked to show the effectiveness of Night View Assist in an interesting and memorable way.
Solution: In our print solution, the media becomes the message when the viewer folds down the page corner, and it points out a deer on the side of the road. It´s exactly what Night View Assist does for its driver, even on the darkest of nights.
Result: Traffic to the Mercedes-Benz website went up, and dealers noticed increased interest in the Night View Assist feature.
This professional campaign titled 'Magazine Corner' was published in Germany in December, 2009. It was created for the brand: Mercedes, by ad agency: Jung von Matt. This Print medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 14 years ago.
Credits
Advertising Agency: Jung von Matt/Alster Hamburg, Germany
Executive Creative Directors: Deneke von Weltzien
Creative Directors: Thimoteus Wagner, Christian Fritsche
Art Directors: Jonas Keller, Sönke Busch
Copywriter: Daniel Pieracci
Grafik Designer: Dennis Wagner, Matthias Heyde
Photographer: Alexander Hafemann (Getty Images)
