Description
Forgotten today, the Golden Generation was more than a football team. It brought hope and happiness to all Romanians right after the fall of the Communist regime—winning legendary matches and reaching the top 3 in the FIFA World Ranking (currently 45).
To mark the milestone of 30 years since the '94 World Cup, the Monument Administration decided to build a landmark that celebrates the most legendary goals scored by the Golden Generation—expressing the moment when the ball entered the net and all the supporters exploded in ecstasy. A monument that inspires the younger generations, proving that with determination and effort, they can achieve impossible things.
The campaign touched the hearts of millions of Romanians, including the Romanian President, who decorated Hagi with the country’s highest distinction. Finally, fans have a permanent symbol to boost their enthusiasm before every single game.
This professional campaign titled 'Made of Goals - The Golden Generation Monument' was published in Romania in April, 2025. It was created for the brand: Monument For, by ad agency: Rusu+Bortun. This Film medium campaign is related to the Sports industry and contains 2 media assets. It was submitted 12 days ago.
Credits
Advertising Agency: Rusu+Bortun / Bucharest / România
Agency website: www.rusubortun.ro
Creative Director: Catalin Rusu
Sculptor: Costin Ionita
Copywriter: Catalin Rusu
Art Director: Costin Ionita, Catalin Rusu
Graphic Designer: Lucia Parapiru
Identity Designer: Marc Bortun
Post Production: Multimedia Est
PR: Maria Besnea (DBO)
Published: April 2025
Client: Monument For - Monument Administration
Brand: Monument For
