Description
"Made of Future" Campaign by Itaú Bank
Itaú Bank in Uruguay presents the "Made of Future" campaign, a series of compelling interviews with prominent Uruguayan cultural figures. The campaign explores the theme of personal reinvention and resilience, showcasing how individuals continue to evolve and push forward in the face of challenges. Participants include soccer star Luis Suárez, Sodre's principal dancer Rosina Gil, renowned singer-songwriter Hugo Fattoruso, talented young actor and singer Pablo Turturiello, and rising activist Milagros Costabel. Through their stories, the campaign illustrates Itaú’s belief in the power of transformation and the importance of staying future-focused.
This professional campaign titled 'Made of Future - Itaú 100 years' was published in Uruguay in August, 2024. It was created for the brand: Banco Itaú, by ad agency: Notable. This campaign is related to the Finance industry and contains 1 media asset. It was submitted 7 months ago.
Credits
Advertising Agency: Notable Publicidad
Production Company: Oriental Films
General creative director: Martín Rumbo
Creative director: Mayte Domínguez
