Made by Life. Made for Life.

Volkswagen and DDB Paris unveil the new Golf campaign celebrating 50 years of the most iconic car. Volkswagen, in collaboration with their long-standing advertising partner DDB, is thrilled to announce the launch of the latest advertising campaign for the New Golf. The campaign celebrates the 50-year journey of the iconic car, highlighting its evolution from 1974 to the present day.

The campaign signature “Made by Life. Made for Life” highlights that, with millions of drivers around the world, the Golf is the epitome of progress driven by life. Volkswagen has learned from five generations of young parents and old lovers, of naps in the backseat and songs in the front, of first-time driving and last mile to go, to create the best version of its famous Golf.

A Journey Through Time and Collective Memories
Since its launch in 1974, the Golf has always been a symbol of innovation made accessible to as many people as possible. The film tells the story of a young woman who is moving out with her first car in 1974 and grows up with the Golf over the years, passing on the baton to her daughter, reminding us that the Golf has empowered generation after generation of drivers over the past five decades.

A Decades Long Collaboration
Volkswagen and DDB have the most iconic history of successful collaboration, and this latest campaign is no exception. “Working on a Volkswagen brief is always a source of pride here at DDB Paris. For this campaign we’ve tried to capture the essence of the Golf's 50-year history to tell a universal, human story,” says Alexander Kaltchev, Chief Creative Officer & CEO of DDB Paris.