Love is a Gift

This holiday season, Tiffany & Co. is reimagining the magic of gifting by paying homage to its iconic heritage and highlighting its identity as an enduring symbol of love through captivating visual storytelling. Building off of last year’s “With Love, Since 1837” work developed by Anomaly, Anya Taylor-Joy and Jonas Lindstroem return, illustrating love through portals represented by Tiffany’s most recognizable motif, its blue boxes.

Titled “Love is a Gift,” the spot showcases Tiffany’s Icons as timeless carriers of love and memory by pairing each with a facet of love and a featured city. Tiffany & Co.’s Icons include the brand's most celebrated and recognizable jewelry collections and brand elements that embody its heritage of innovative design and craftsmanship.

Set to The Pied Pipers’ “Dream” (1945), the campaign underscores winter as a nostalgic season of warmth and romance by spotlighting the many forms of love that Tiffany & Co. has long represented.

In the hero 90-second spot, the iconic Tiffany’s ribbon guides Anya Taylor-Joy through a cityscape. The brand’s blue boxes form buildings and skyscrapers, functioning as portals through which she can view love stories of all kinds across continents.

In Tokyo, a child runs up to her two parents, blue box in hand, as they sit at the dinner table. A New York woman walks through city streets with several Tiffany & Co. bags in hand as she enters a cab. The London skyline flickers through the windows of a restaurant as a couple cozies up over a romantic dinner, with Tiffany’s at the core of their special night. These three sequences coalesce to showcase familial, self, and romantic love, underscoring how Tiffany’s captures the magic of gifting with love in various forms.

Four 30-second cutdowns accompany the campaign. Each of the first three 30-second spots zeroes in on one of the city sequences. The fourth interweaves the three prior narratives together; it creates a shorter version of the 90-second hero film, with Anya Taylor-Joy once again glimpsing into the love stories that live within each iconic blue box.

“Love is a Gift” marks the second iteration of Anomaly’s holiday work with Tiffany & Co., building off last year’s work that drew landmark results. The 2024 film garnered 57 million organic views, increased “Icon” searches by 20%, and grew the brand’s social following by 135K. The work also received two Lions in Design and Luxury at the 2024 Cannes Lions International Festival of Creativity.

The campaign goes live today, October 28th, across OLV, paid digital, retail, and social.