Description
Engine Creative has devised a pro bono DOOH and Social campaign for client, Women’s Aid, which will run nationwide on Valentine’s Day.
The brief was to disrupt people’s expectations of Valentine’s Day – a time when relationships are front of mind – and teach them about the signs of unhealthy relationships and coercive control.
The idea was, instead of telling people what ‘Love Is...’, the out of home eye-catching executions illustrate what ‘Love is Not...’
This professional campaign titled 'Love Is…' was published in United Kingdom in February, 2022. It was created for the brand: Women’s Aid, by ad agency: Engine Creative. This Integrated medium campaign is related to the Public Interest industry and contains 7 media assets. It was submitted about 3 years ago.
Credits
Advertising Agency: Engine Creative
Creative Director: Christopher Ringsell
Creative Team: Charlotte Watmough, Holly Fallows
Strategy: Katherine Morris, Kathryn Loosley
Account Management: Marianne Roberts, Katherine Thompson
Project Management: Penny McNally
Design: Tony Cianci, Joe Chakravorty, Maya Summers
Partner Credits
Marketing Assistant, J&M Brands (Netherlands): Sophie Hoyng
Brand Manager, Rocket Licensing (UK): Melissa Satterly
Joint Managing Director, Rocket Licensing (UK): Charlie Donaldson
Licensing Co-ordinator, Rocket Licensing (UK): Emily Morgan
