Description
To introduce this intriguing flavor, Chitato Lite has crafted an engaging Japanese-themed concept titled "The Japanese Potato Chips that Are Not Sold in Japan." Taking a parodic approach, Chitato Lite has created characters like Liteman vs. Potato Monster, reminiscent of the Ultraman series in Japanese pop culture. This unique and entertaining approach will surely capture our target consumers' attention.
This professional campaign titled 'LITE MAN - CHITATO LITE ABURI SEAWEED' was published in Indonesia in October, 2023. It was created for the brand: Chitato Lite, by ad agency: Popcult Group. This Content, Digital, and Film media campaign is related to the Confectionery, Snacks industry and contains 3 media assets. It was submitted about 1 year ago by Arif Kurniawan of Popcult Group.
Credits
CEO: Khairul Akbar
COODewanto Nugroho
Creative Director: Fachrunnas
Executive Creative Director: Khairul Akbar
Group Head: Alkautsar
Copywriter: Livia Fetrianah
Account Management: Syifa Maharani, Retno Dwi Rahayu
Strategic: Awish Al Qarny
Graphic Designer: Ponco Nopiantoro
Director: Ica Lawendatu
Production House: BAM Pictures
Team Members: Arif Kurniawan, Nia Ika Putri
