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Our ad aims to provoke reflection on the importance of paying attention to one's health amidst the hustle and bustle of daily life. We chose a visual metaphor of a character's alter ego representing sickness, shouting at the character who is engrossed in work and daily activities, oblivious to their declining health.

The juxtaposition of the character's alter ego, visibly unwell and desperate for attention, against the obliviousness of the character going about their daily routine, serves as a powerful reminder of the often-overlooked nature of health until it becomes too late. The alter ego represents the voice of one's body, pleading for attention and care, while the character represents the individual's tendency to prioritize work and other obligations over their own well-being.