Description
We have decided to be very upfront in order to let you know Mapfre Pension Plans, one of the biggest insurance companies in Spain: we wanted to show how fast times goes by and how close we are from retirement. In order to do that we just informed people about the years that have passed since relevant events happened, even if in our minds they feel closer. To stress this idea we used posters with an older look.
This professional campaign titled 'Life Passes By, Smart car, Life Passes By, Toy Story, Lif...' was published in Spain in November, 2012. It was created for the brand: Mapfre, by ad agency: M&C Saatchi. This OOH Outdoor medium campaign is related to the Finance industry and contains 3 media assets. It was submitted about 12 years ago.
Credits
Advertising Agency: Zapping/M&C Saatchi, Spain
Creative Director: Manolo Moreno
Copywriter: Jorge Campaña
Art Directors: Ana Delgado, Alvaro Moragón
Photographer: Alfonso Herránz
