Let's be real.
Agency: Catbird Creative
Description
Most teens perceive a world where their peers are out partying all the time. As a result, it leads to deep FOMO. However, the stats say otherwise: most kids are not engaging in drugs, alcohol, and other unhealthy activities.
The "Let's be real." campaign sought to dispel teen myths and promote positive behavior. It brought to light the truth - that most kids' lives are pretty normal (even boring).
The campaign's tension came from a juxtaposition of the perceived "coolness" using a saturated photo style, against a human truth that revealed the mundane lives most teens actually lead.
This professional campaign titled 'Let's be real.' was published in United States in September, 2023. It was created by ad agency: Catbird Creative. This Print medium campaign is related to the Health, Other, and Public Interest industries and contains 4 media assets. It was submitted about 1 year ago by Creative Director: Paul Forsyth of Catbird.
Credits
Advertising Agency: Catbird Creative, Cleveland Ohio
Art Director: Paul Forsyth
Copywriter: Kevin Floyd
Photography Studio: Mock Tuna
Photographers: Emily Metzger and Cassie Wolf
