Description
Insight
In America, children in underprivileged urban areas face poverty, murder and drugs as part of everyday life. The issues are clear — but most people ignore them.
Idea
To get potential donors’ attention, we tapped into their childhood by creating a friendly puppet show. But the show’s educational songs teach the horrific life lessons urban core kids have to learn every day. Each song is inspired by a real lesson taught to us by a real Youth Ambassador.
Background
Youth Ambassadors who grow up in violent neighborhoods write, draw and paint as part of the healing process. Each song was adapted from these creative works, creating a circle of healing that starts and ends with the kids.
This professional campaign titled 'Lessons From My Neighborhood - Duck Dodge & Roll, Les...' was published in United States in May, 2018. It was created for the brand: Youth Ambassadors, by ad agency: VML. This Content medium campaign is related to the Public Interest industry and contains 3 media assets. It was submitted almost 7 years ago.
Credits
Advertising Agency: VML, USA
Global Chief Creative Officer: Debbi Vandeven
Chief Creative Officer: John Godsey
Executive Creative Director: Aaron Evanson
Creative Director: Grant Minnis
Associate Creative Directors: Austin Ridling, Jonathan Vigliaturo
Head of Production: Tyler Smith
Account Manager: Lauren Meehan
Senior Planner: Mikalah Morris
Connections Director, PR: Bill Patterson
Director of Communications: Jamie Dierking
Associate Media Director: Kristen Sikorski
Associate Connections Manager: Breckyn Crocker
Senior Connections Manager: Abbie Schmid
Director: Seyi Peter-Thomas / Station Film
Managing Partner: Stephen Orent / Station Film
Partner / Executive Producer: Caroline Gibney / Station Film
Producer: Julie Lee / Station Film
DOP: Doug Chamberlain / Station Film
Production Designer: Chris Giammalvo / Station Film
Puppet Builder: Puppet Garage
Editors: Kevin Anderson, Justin Trovato Cosmo Street
Executive Producer: Yvette Cobarrubias-Sears / Cosmo Street
Producer: Gigi May / Cosmo Street
Owners / Songwriters: Roger Wojahn, Scott Wojahn / Wojahn Bros Music
Music Editor: Jon Olmstead / Wojahn Bros Music
Executive Producer: Dara Norris / Wojahn Bros Music
Sound Engineer: Patrick Meagher / Evolution Audio
