ADVERTISING

Les Mills

LES MILLS CEREMONY

Agency: nice&frank

Choose a workout you’ll actually enjoy with Les Mills 💚 Choose a science-backed, endorphin-raising workout from one of the happiest places on the planet: New Zealand.

Description

Even though your body might be crying out for you to flop on the floor, taking LES MILLS CEREMONY — and especially completing it — is actually the happiest you’re going to feel all day.

This professional campaign titled 'LES MILLS CEREMONY' was published in New Zealand and United States in November, 2024. It was created for the brand: Les Mills, by ad agency: nice&frank. This Digital, Film, and OOH Outdoor media campaign is related to the Fitness, Health, and Sports industries and contains 3 media assets. It was submitted about 1 month ago.

Credits

Agency: nice&frank
Chief Creative Officer & Co-founder: Laura Petruccelli
Chief Strategy Officer & Co-founder: Graham North
President: Tamera Geddes
Creatives: Rob Stone, Pat Newman, Jared Richmond, Chelsea Lee
Executive Producer: Olivia Baker
Stills Photographer: Michael Stone
Strategy Director: Maria Ragusa
Director of Connection Strategy: Drew Forrest
Account Director: Jacob Wolfman, Louise Lehmuller

Client: Les Mills
Founder and Executive Director: Philip Mills
Chief Customer Officer: Luke Waldren
Head of Brand & Voice of Customer: Alice Atherton
Senior Global Brand Manager: Gemma Jelicich
Campaign Planning Specialist: Alia Jones
Design Manager: Meg Golbry
Designer: Alyssa Tai
Social Media Content Creator: Max Namkung
Global Social Media Manager: Zoe Ballantyne
Mixed Media Manager: Sean Moran
Senior Editor: Rupert Williams
Voice of Customer Manager: Fiona Lee

Production Company: Shotclock
Director: Dave Meyers
Partner / Managing Director: Harrison Corwin
Executive Producer: Patrick Donovan
Producer: Lia Mitchell
Head of Production: Dylan Underhill
Director of Photography: Max Goldman
Production Designer: Grant Armstrong
Wardrobe Stylist: Danasia Sutton
Hair & Makeup Artist: Brooklyn Biagi

Editorial: Cabin
Editor: Nathan Rogers & Lawrence Ng
Assistant: George Romo
Senior Producer: Mary Stasilli
Executive Producer: Britt Carson
Head of Production: Michelle Dorsch

VFX & Color: The Mill
Creative Director: David Lawson
2D Lead Artist: Rob Ufer
2D Artist: Jose Arauz
Lighting: Megan White
FX: Andy Sheng
Finish Artist: Rob Ufer
Senior Producer: Kayli Ennis
Executive Producer: Krista Staudt
Managing Director: Anastasia Von Rahl
Colorist: Yerlan Tanayev
Color Assists: Erwin Pasia, Brodie Alexander, Abdullah Ghazal
Color Producer: Jackson Winkler

Mix: Mr. Bronx
Mixer: David Wolfe
Executive Producer: Zach Fortin
Producer: Maggie Norsworthy
Assistant Mixers: Michael Artuso

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