Les Galeries Lafayette

Galeries Lafayette is launching a major institutional advertising campaign across France celebrating the department store. Filmed at the Boulevard Haussman flagship store, this campaign will be rolled out on television, in magazines, on posters and across digital channels all across France for nearly four months.

Galeries Lafayette starts the back-to-school season with optimism and is keen to connect with customers as it launches a national multimedia institutional advertising campaign to celebrate its core business as a retailer.

Set to run from 21 August to 12 December 2022, this resolutely positive campaign designed with the general public in mind marks the return of Galeries Lafayette to television screens.
Filmed inside the iconic Galeries Lafayette Haussman flagship store, the ad stands out as an ode to fashion, creativity and the art of living that promotes France and strongly resonates with the founding values and positioning of the retailer.

The uplifting film tells the story of several very different people who meet under the store’s iconic dome before embarking on an inimitable, magical retail experience showcasing the very best the department store has to offer. Galeries Lafayette chose “à quoi je rêve” by timelessly popular French artist Michel Berger as the music to set the tone for its film.