Description
Superprof, the online and physical tutoring platform founded in France in 2013, has chosen the HEREZIE independent French agency to accompany it in an international campaign through a spot broadcast from today.
The spot is an opportunity for the brand to highlight its USP through a new tagline, “Choisir son prof, ça change tout.” Since its creation, Superprof has been ahead of its competitors thanks to a differentiating concept: the student is not assigned a teacher, it's up to him or her to choose.
The humoristic film, directed by Sidney Van Wichelem (production : Badass ), can be seen on social networks, VOD and very soon in cinemas in US, UK and Europe :
This professional campaign titled 'Learning is not cheating!' was published in France in September, 2024. It was created for the brand: Superprof, by ad agency: Herezie. This Film medium campaign is related to the Education industry and contains 1 media asset. It was submitted about 2 months ago.
Credits
Credits HEREZIE
CEO: Andréa Stillacci
Managing Director: Romain Bruneau
Creative Directors: Paul Marty and Etienne Renaux
Art Director: Tram-Anh Nguyen
Copywriter: Laura Lefebvre
Producer: Sveva Rossino
Business Manager: Maud-Emilie Baron
Credits Superprof
CEO: Wilfried Granier
Managing Director: Camille Lemardeley
Brand Director: Robin Cros
Art Director: Michaël Laires
Credits BADASS
Production : Badass
Producer : Blaise Izard
Director : Sidney Van Wichelem
Cinematographe r: Ben Cotgrove
Production manager : Greg Ohnet
