Description
In the luxurious ambiance of Chloe Gallery dome on 25th November, light art, classical music and cuisine came together to bring guests an experience similar to a queen's. Ideated and executed by ZEE, this was for the launch of Clé de Peau Beauté's "The Foundation”, proudly proclaimed queen of all foundations.
After attending the grand opening of the brand's newest flagship store at Crescent Mall, District 7, guests were invited to the After Party to immerse themselves in an exquisite light art performance using 3D Mapping techniques and experience the new product.
Luxury and sophistication were embedded in every detail, from meticulous decoration and excellent cuisine to tasteful music. The combination of origami inspirations and light-catching materials gave the set design a magical look and feel, recreating Clé de Peau Beauté’s dazzling universe ignited by “The Foundation”.
This professional campaign titled 'BEAUTY EVENT USING 3D MAPPING & MULTISENSORIAL EXPERIENCE' was published in Vietnam in February, 2023. It was created for the brand: Clé de Peau Beauté, by ad agency: ZEE Agency. This Design, Experiential, and OOH Outdoor media campaign is related to the Beauty and Household Products industries and contains 6 media assets. It was submitted about 2 years ago.
Credits
Client: Clé de Peau Beauté
Creative Agency: ZEE
