Description
In an ambitious bid to redefine culinary luxury, LARCH launched an exquisite TVC titled “The Next is LARCH” that artfully encapsulates the essence of its premium croissants. The commercial employed cutting-edge camera technology and cinematic techniques to illuminate the croissant’s golden, flaky perfection with mesmerizing clarity. Collaborating with top-tier food stylists, the campaign unfolded within an elegantly minimalist setting, creating a visual symphony of indulgence. Every detail, from the sensuous spread of buttery layers to the serene morning light, was designed to allure the senses and elevate brand perception. As a result, LARCH not only fortified its status as the epitome of sophistication but also witnessed a surge in sales and consumer engagement, confirming its reign in the realm of gourmet baked goods.
This professional campaign titled 'LARCH Premium Croissants' was published in Egypt in December, 2024. It was created for the brand: HAPPY SWEETS, by ad agency: Müller's Mena. This Audio, Digital, and OOH Outdoor media campaign is related to the Food industry and contains 4 media assets. It was submitted 3 months ago by Müllers Communications of Müllers Communications .
Credits
Agency: Müller’s Mena
Director : HADY
Ass. Director: Ahmed Tahawy
Copywriting: Ahmed Awad
DOP: Karim Mohamed
Art Director: Hagar Emad
Foodstylist: Thecookerycrew, Ahmed tahseen ,Nouran.abuzeid
Producer: M.Hisham
