Description
In Ecuador and Latin America, people love spicy food just as much as they enjoy the taste of Heineken®. But an unbalanced level of heat can overpower taste buds, making it impossible to fully experience Heineken’s unique flavor. So, we had to do something about it.
Partnering with Chef Alejandra Espinoza, we created the first-ever balanced hot sauce infused with Pure Malt and A-Yeast, Heineken’s signature ingredients. This limited-edition recipe allows spice lovers to enjoy their favorite fiery flavors without compromising the taste of Heineken, turning every sip into a perfectly balanced experience.
This professional campaign titled 'La Salsa Picante Perfecta' was published in Ecuador in December, 2024. It was created for the brand: Heineken, by ad agency: Leo Burnett Ecuador. This Content, Direct, and Experiential media campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted 6 days ago.
Credits
Agency: Leo Burnett Ecuador
CEO: César Bettencourt
CCO: Andrés “Retro” Redrován
CD: Xavier Prado
Art Director: Mishelle Alejandra Villavicencio Ponce
Account Manager: Giuliana Dávila
Designer: Malú Montenegro
Content Manager: Natalie Perez Jara
Copywriter: Byron Salazar
Copywriter: Sofía García
Production: Valentina Arria, Yosmary Martínez
Company: Heineken Ecuador
Global Heineken Communications Manager: Guilherme Retz
Marketing Director Heineken Ecuador: Jimmy Castañeda
Senior Manager Premium Brands: Pamela Ormaza
Marketing Analyst Premium Brands: Valeria Moreno
Marketing Analyst Premium Brands: Camila Ordeñana
Production Company: Whisky Films
Director: Israel Delgado
Executive Producer: Jose “Goyo” Aponte
Executive Producer: Diana León
Post-production coordinator: Gabriel Jiménez
PR Agency: Ariadna Communications Group
Coordinator PR: Andrea Mena
PR Creative: Sara Leones/Klever Mendoza
Executive PR: Juan Carlos Sabay/María José Vela
