KPow!

KP Snacks is launching a new campaign for its core flagship brand KP Nuts with a new multi-media advertising campaign. Devised by St. Luke’s, the campaign continues the KPow! branding across the range launched last year. The campaign will run nationally in various formats across OOH, bus-sides, online, video and social until 17 July, 2022.

Launching KP’s new snack packs, encouraging consumers to consider KP in a new occasion: during the day. KP’s new Snack Packs, in salted, salt & vinegar and dry roasted flavours, feature five handy sized packs making it ultra-convenient to carry with you to enjoy the epic taste anytime, anywhere while on the move.

The campaign play-on-words headlines include “Hit the road snack”; “Al Fresco, when you’re not Al Desko”; “Travel nuts for travel nuts”; “A 5-pack for your 6-pack”; “Sliding into your AMs and PMs like”, “Now you don’t have to be a squirrel to enjoy nuts anywhere”. A key part of the campaign is the media planning by Starcom, who have devised a schedule for the contextual campaign tapping into consumers online behaviours and interests and reinforcing that with out of home media.