Graphic
Wedding
e-bike
boneless dinner
Description
KFC Australia has unveiled a significant brand shift; a new philosophy set to infuse multiple aspects of the KFC brand.
Developed by Ogilvy, ‘KFC FLG’ is more than just a tagline, it represents a cultural evolution of the iconic brand leveraging the renowned 1950’s slogan "it’s finger lickin' good".
KFC FLG will extend well beyond traditional advertising, encompassing sponsorships and collaborations, including one with an award-winning Australian artist and key sporting partnerships to further amplify the brand's presence. FLG will also appear on other KFC platforms throughout the year, with further details to be revealed as they launch.
This professional campaign titled 'KFC FLG' was published in Australia in January, 2025. It was created for the brand: KFC Australia, by ad agency: Ogilvy Australia. This Digital, Film, and OOH Outdoor media campaign is related to the Food industry and contains 4 media assets. It was submitted 3 months ago.
Credits
Client: KFC Australia
Strategy and Creative: Ogilvy
PR: Ogilvy PR
Media: Essence Mediacom
Production: Hogarth
Director: Owen Trevor Black
Film Production Company: Rabbit
Digital: AKQA
In Restaurant: Design Intoto
