Description
The only bad blood Aura has is with online crime.
Aura, an AI-powered online safety platform that helps protect families online, launched a campaign in Kansas City, and you won’t believe what a mastermind it is.
The campaign rides the wave of the Traylor buzz to spotlight the crisis of online crime, aiming to showcase how Aura is protecting the city from cybercrime, because keeping yourself safe online will never go out of style.
Created in partnership with Arnold Worldwide and placed by Known, the out of home campaign lives in Kansas City and can be found in hot spots surrounding Arrowhead stadium.
Aura saw a jump in web visits on 11/5 – the day the Chiefs played the Dolphins abroad, so fans flocked to the area to watch the game at bars. On 11/5, Aura saw daily visitors to the Aura.com website from campaign-influenced traffic in Kansas City jump 150% over the day prior.
This professional campaign titled 'Keeping yourself safe online will never go out of style.' was published in United States in November, 2023. It was created for the brand: Aura, by ad agency: Arnold Worldwide. This OOH Outdoor medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted about 1 year ago.
